Marketing Communication - 998 Words

Marketing communications are the means by which firms attempt to inform, persuade, and remind consumers—directly or indirectly—about the products and brands that they sell. The marketing communications mix consists of six major modes of communication. List and briefly explain each using a specific product or service to illustrate their use. The chosen product for this assignment is Coca – Cola. It is a well known fizzy beverage which has been around from the eighteenth century. The primary target market of the Coca – Cola Company is all customers of all nations that have a thirst for a high – quality beverage from a reputable brand that cares about small communities and saving the environment. This Company is well known for advertising†¦show more content†¦Advertising in magazines, Coca-Cola can geographically and demographically select consumers that it wants to target and by outdoor advertising Coca-Cola can strategically position its advertisements and also achieve high repeat exposure. The company has its own website. This website allows customers to become interactive through various games, contests, shopping, and through a special section of the website that enables consumers to find out how they can help their community. Coca – Cola handles PR by including a press centre on its website where it can address law suits, rumours, stories, new products, and activities. Their salespeople represent the company to communicate, sell, service, and build relationships with customers. They promote their product to different customers within their regions, and once they sustain a customer, they sell their products to them and service them many times per week. These individuals form close relationships with the customers in order to continue business with them. In festive seasons for example Christmas, Coca Cola fosters sales promotion by selling signature Coca – Cola favors for a limited time. In Trinidad it is evident at their distribution centers there are lo ng lines of customers purchasing the memorabilia. From the aforementioned analysis it is evident that the marketing communication mix supports the marketing objectives of the company. However the company must assess the effectiveness of theirShow MoreRelatedMarketing Communication : Marketing Mix Essay760 Words   |  4 PagesMarketing communication refers to the means through which a business tries to inform and persuade the consumers about their products and services they offer. Different direct or indirect channels of communication are used for marketing. A mix of these different types channels of communication is known as Marketing Mix. 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